Understanding How We Use Cookies

This Cookie Policy explains how GXI Group uses cookies and similar technologies when you visit our website www.gxigroup.com. It should be read alongside our Privacy Policy.

Cookies are small text files placed on your device when you visit a website. They help websites function properly, improve user experience, and provide insights into how the site is used.

Cookies may be:

• Session cookies (deleted when you close your browser)
• Persistent cookies (stored on your device for a defined period)

We use cookies to:

• Ensure the Website functions correctly
• Understand how visitors interact with our Website
• Improve performance and usability
• Deliver relevant advertising and marketing content
• Support our B2B outreach and analytics efforts

a. Strictly Necessary Cookies

These cookies are essential for the Website to function and cannot be switched off.

• Security
• Network management
• Accessibility

b. Performance & Analytics Cookies

Tools we use:

• Microsoft Clarity
• Tracks user interaction such as clicks, scrolls, and navigation
• Helps us improve user experience

c. Functional Cookies

These cookies allow the Website to remember your preferences, such as:

• Language settings
• Previously entered information

d. Advertising & Targeting Cookies

These cookies track your activity to deliver relevant advertising.

Tools we use:

• Meta Pixel (Facebook & Instagram advertising tracking)
• LinkedIn Insight Tag (B2B campaign tracking and audience insights)

These tools may:

• Track your visits across websites
• Build a profile of your interests
• Show relevant ads on other platforms

e. Business Intelligence & Identification Tools

We use Lead Forensics.

This technology:

• Identifies the business or organisation associated with an IP address visiting our Website
• Provides company-level insights (not personal browsing behaviour of individuals)

This is used strictly for B2B marketing and outreach purposes.

We use cookies based on the following legal bases:

Consent

Required for non-essential cookies such as analytics, advertising, and tracking technologies. These cookies are only activated after you provide consent.

Legitimate Interest

Used for strictly necessary cookies required for the operation and security of the Website.

When you visit our Website, you will see a cookie banner allowing you to:

• Accept all cookies
• Reject non-essential cookies
• Customise your preferences

Non-essential cookies (such as Meta, LinkedIn, and Microsoft Clarity) are not activated until you provide consent.

You can:

• Change your preferences at any time
• Withdraw consent via the cookie settings link

Browser Settings

Most browsers allow you to:

• Block cookies
• Delete existing cookies

Please note that disabling certain cookies may impact Website functionality.

Third-Party Opt-Out

You can manage tracking preferences through:

• Meta ad preferences
• LinkedIn ad settings

Some cookies are placed by third-party services we use, including:

• Microsoft
• Meta (Facebook)
• LinkedIn
• Lead Forensics

We do not control these cookies directly. Please refer to the respective providers’ privacy policies for more information.

Cookies remain on your device for different periods:

• Session cookies: deleted when you close your browser
• Persistent cookies: stored for a defined duration depending on the provider

Typical retention periods may range from a few days up to 24 months.

We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our business practices.

Any updates will be posted on this page with a revised date.

If you have any questions about this Cookie Policy, please contact:

Email: [email protected]